Whether you’re job searching or trying to grow your business, having a portfolio website can make or break your chances at getting the gig. They’re important for not only showing off your experience and skills, but also for letting your potential client or employer get to know you and what you’re all about.
Here are three things you’ll want to be sure are on it.
Portfolio Website Is Your Story
The old adage is true: people buy from people they like. And showcasing your personality, your skills, and why you do what you do is a great way to win people over. Your portfolio website is kind of like a digital resume, but with a spark of personality. Don’t forget to include an ‘About Me’ page or section — this can be a great place to add your mission statement, objective, and tell the world why you do what you do.
It can also be a great place to showcase your work experience, education, and other credentials like certifications or courses you’ve taken. You might also want to share some details about your work style and how you got started in your career.
It’s a simple thing, but one that a lot of people forget. If a prospective employer or client wants to work with you, getting in touch should be easy for them. Create a contact page that has links to all of your social profiles (don’t forget LinkedIn!), your email address, and even a scheduling link to book a call if you’re comfortable with it. Tools like Acuity and Calendly allow you to easily integrate your existing calendar with their forms so prospects can choose a time that works best for them.
If you set up a mailbox specifically for this reason, just make sure to check it regularly! A 24 hour response policy is recommended so that you don’t miss a good opportunity or give off the wrong impression.
Telling your story is great, but showing your capabilities on your portfolio website is even better. Whether it’s actual samples of work you’ve done, case studies, or customer testimonials, social proof is an important part of any portfolio site.
Get in the habit of asking happy clients for testimonials after a few months of working together, and regularly create case studies for successful projects you’ve managed. Having these things on hand will help ensure that this section is never empty, and is always up to date.
So, do you want to know what else is important? Your online reputation.
When prospective employers or clients search for you online, what type of message do you want to portray?
With Marple, you’ll be able to get notifications every time a new result pops up about you on Google, then mark it positive, negative, or submit it for removal. In addition to regular Google search, we’ll also notify you of any changes to your Image and Video search results, too.
Job searching can be a stressful process, and you don’t need a negative search result to cost you your chances. So, sign up for free today and take control of your job search!