LinkedIn has grown to over 630 million users… and it doesn’t seem to be slowing down anytime soon. Whether you’re a job seeker, an executive, or a business owner, the following LinkedIn profile tips will help you to create a more efficient presence on this social platform that you cannot ignore.
Here are five tips to help you take your LinkedIn profile up a notch.
Personalize your profile URL
This one is SO easy, but cannot be ignored! Getting your URL right will help ensure the right “you” comes up in search results, and also looks so much nicer on a business card than the default option. We recommend using something simple, like your first and last name or business name so it’s easy for contacts to remember, and doesn’t appear too cluttered.
Add a search-friendly headline
Same concept here: your headline is one of the few things that shows up alongside your name in search, so make sure it represents you well. Avoid the default “Job Title at Employer” headline and opt for something that showcases your skills a bit more. Maybe instead of a Marketer, you’re a “Passionate content marketer who specializes in video”. Making this subtle change to your LinkedIn profile helps paint a better picture of what exactly you do, and also showcases how passionate you are about your work.
Fill out the summary section
Don’t let this valuable LinkedIn profile real estate go to waste! This is the place for you to say whatever it is that you’d like to about yourself. Give a snapshot of a favorite campaign you’ve worked on, brag about how much you sold last month, or share an interesting fact about your career here.
Or, get a little more personal…
Add some personal flair
LinkedIn is a business networking site, but that doesn’t mean that it needs to be boring. The truth is, employers want to hire people they actually enjoy being around, and same goes for clients or customers. Adding causes you support to your profile, uploading some photos in your summary, or just telling the world what some of your favorite things in life are great ways to spice up your profile.
Use a great profile photo
Photos are a great way to represent yourself without even saying a word. Your profile photo doesn’t need to be a professional headshot, but it should be decent quality, appropriate, and positively reflect your personality. Here’s a tip: smile, sit up straight, and… don’t forget to brush your hair.
LinkedIn profile results typically show up pretty high in most search results, so it’s important to remember that your LinkedIn info and photo may very well pop up for recruiters, hiring managers, potential clients, and investors… even if they’re not on the platform themselves.
Speaking of search, if you’re working on your LinkedIn profile, chances are, your entire online reputation could use a bit of dusting off, too. You’re in luck, because we can help you out with that!
Marple automatically googles your name or any search phrase you choose – maybe your business name, for example, and sends you a notification whenever new information is available about you. You can then mark results as positive or negative, and even report malicious results to Google for removal.
Get started, invite your friends, and sign up for free today!