If you’ve been following us for awhile, you probably know that we’re big advocates for building a personal brand, no matter what your career goals are. But one of the big personal branding challenges a lot of people face is just not having enough time to do it. The thing is, building your personal brand doesn’t have to be overly time-consuming or stressful. To make it easier for you, we’ve created a daily checklist to help you grow your personal brand.
Check your notifications
This is a quick and easy place to start. Browse through your LinkedIn, Twitter, Instagram, and Facebook notifications and respond to comments when needed. Don’t worry about responding to spammy comments, but leaving a quick ‘thank you’ on everything else helps keep your audience engaged, and also lets social media algorithms know to continue pushing your content out to your followers.
Check your inbox
Same thing here! Check your inboxes once per day and respond to things that need your attention. Who knows: maybe your next job opportunity, client call, or mentor could be on the other side.
Check trending hashtags and topics
A great way to develop content ideas is by knowing what’s trending in your industry. On Twitter, there are trending hashtags. LinkedIn also shows trending topics on your homepage. Whichever platform you choose, make sure to browse through and see if there’s anything relevant to your industry and niche that might be worth responding to or posting about.
Read an article
While you’re browsing, make sure to take a second to stop and read a few things. Part of building a personal brand is about truly knowing your stuff, so don’t forget to educate yourself and stay in the know.
Create a post
This part trips a lot of people up, but it doesn’t have to be overly complicated. Just make sure that you’re actively pushing out content, which can come in a variety of different types:
- External articles from trusted sources
- Business updates
- Client testimonial or project sample
- Promotional post
- Re-post/shout out
Like 5-10 posts
Go through your social feeds and drop some love onto a few posts that you truly enjoy. Doing this lets people know that you’re active online and helps keep you top of mind. If you’re wondering how to find the right people to follow, just click here to read our tips.
Leave 2-3 comments
Similarly, you’re going to want to leave a few insightful comments every day that you’re able to. Not only does this help position you as an expert in your field, but it also opens the door to communication, collaboration, and potential opportunities within your network. Just avoid spammy comments like “Nice!” or “😍😍😍”.
Retweet a post
Retweeting or sharing someone else’s post serves two purposes. One: it grabs the original author’s attention, and two: it helps you push out great content to your audience. Retweets and shares are easy content ideas that help populate your feeds and don’t require a ton of effort on your part. Just remember to always give credit!
Send a connection request
LinkedIn has a handy feature in the ‘My Network’ tab called ‘People you may know’. Getting in there each day and browsing through potential connections is a great way to build your network and open the door to new opportunities. Don’t connect with people just for the sake of connecting though. Make sure to only send invites to people you really know and/or are really interested in doing business with.
Check your Marple notifications
Lastly, you’ll want to make sure that you’re adding your online search results into your daily personal branding routine. Marple is an app that helps simplify the process of that. It’s easy: you tell us what search term you’d like us to monitor (usually your name or your business name), and we’ll send you notifications each time we see a new search result pop up. It’s a great way to take control of your online reputation.
Wondering why search results are so important when building a personal brand? Well, think about it: what good is a solid social media marketing strategy if your search results don’t back that up? When new connections are ready to get to know you further, one of the first things they’ll likely do is google your name to learn more. Staying on top of the results they’ll see will help improve your chances of establishing meaningful relationships and establishing yourself as a thought leader.