If you’re a busy professional looking to grow your personal brand, you’re probably already aware of sites like LinkedIn and how great they can be for personal brand growth. (In fact, we published an article with some of our best tips for that platform, in case you missed it!) But did you know that Twitter is also a great platform to use in order to grow your personal brand? We love Twitter for personal brand growth since it’s a great place to connect with thought leaders, publish content you’ve created, and get active in hashtag communities.
Despite being one of the less-populated social media platforms, Twitter still shouldn’t be ignored.
- 500 million tweets are sent every day
- 24% of adults in the United States are Twitter users
- Affluent millennials make up 80% of the platform’s users
Read on for our five best tips for using Twitter to build your personal brand.
Spruce up your profile
First thing’s first: in order to grow a strong personal brand on Twitter, you have to have a profile that represents the best version of you. Choose a profile that makes sense for your brand — we’d recommend your logo if you’re a brand or business, and a nice headshot if you’re an individual. You should also customize your banner image to something that aligns with your brand.
Unsplash is a great resource for free stock photos, or you may want to put together something custom using a tool like Canva.
Follow and engage with thought leaders
We’ve talked about the importance of connecting with thought leaders before, and Twitter is an excellent place to do this. Following authors of industry content, speakers at conferences, or regular participants of industry hashtags is a great start. Once you’ve found and followed them, it’s important to engage with them by retweeting, liking, and replying with meaningful comments.
The important thing here is to recognize the difference between conversation and spam. Add thoughtful responses when it makes sense, rather than just blasting your links out everywhere that you can.
Publish evergreen content regularly
Evergreen content is content that is almost always relevant. It’s not dependent on season, events, or individual campaigns. Developing and publishing evergreen content on Twitter is important so that your feed is never empty and that you’re not going weeks and weeks without updating your followers. Once you have evergreen content developed, using a scheduling tool will automate the process of sharing it onto your Twitter account. Here are a few that you may want to look into:
Live-tweet at events and conferences
Events, trade shows, and conferences are great places to connect with other people in your industry, both online and off. Before heading out to an event, research the official event hashtag (nowadays, it’s usually displayed on the website) and get your Twitter fingers ready. Share key takeaways you’ve learned, tag speakers in photos, or ask questions to other conference attendees.
Just remember: don’t spam here, either. It’s okay to drop your links when it makes sense, but don’t use every single opportunity as a way to promote yourself. Conferences and events are all about community.
Participate in a Twitter chat
Similarly, Twitter chats can offer the opportunity to connect with others who could benefit from your content, and vice versa. They allow you to answer questions about industry-specific content, learn from others, and share your opinions all within a designated hashtag. Twitter chats exist across most industries, and if you’re unable to find any that make sense for you, consider starting your own!
This link has some helpful tips for developing your own Twitter chat, from choosing a hashtag to finding a tool to monitor tweets.
If you’re concerned with personal branding, you should also be thinking about your search results. What good is a stellar Twitter profile if someone googles your name and finds content that is completely contrary to the personal brand you’re showcasing there?
You’re in luck, because Marple can help with that. We automatically google your name or any search phrase you choose – maybe your business name, for example, and send you a notification whenever new information is available about you. You can then mark results as positive or negative, and even report malicious results to Google for removal.
Get started, invite your friends, and sign up for free today!
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