If a new job is at the top of your list of 2020 goals, stay tuned for our list of things that every job seeker should know. From LinkedIn to cover letters, we’re rounding up all of the things you need to know about snagging your dream job.
LinkedIn is your friend
LinkedIn used to be the place where you go only when you were looking for a job, but it has evolved to become a full-fledged social network. In addition to providing job listings and serving as a sort of a digital resume, LinkedIn is also a great place to share your industry expertise and credentials. Regularly posting to your profile and connecting with the right people will help you stay in the know about potential job opportunities when they first come up.
LinkedIn is also a great place to do research. When you find out about a new job opportunity, searching for their Company Page can give you valuable insight prior to writing your cover letter or attending your first interview. Just avoid connecting with anyone from the company before you actually get a job offer; it can seem pushy or rude to some hiring managers.
Do your research
Speaking of LinkedIn research, research across the board is important during the job search. Take a deep dive into the company website, use sites like Glassdoor to get interview insight, and ask questions to your friends who are in the same industry about their experience.
Showing up to a job interview without having done enough research is very obvious to most experienced hiring managers, and it can be a major red flag, as well. You want to appear informed and interested, so don’t skip this step! It’s also important to tailor your cover letter and resume to the specific position you’re applying for, so avoid copy and paste at all costs!
Resumes still matter
Even though LinkedIn is a huge part of the job search process nowadays, that doesn’t mean that resumes are now extinct. Having a formal resume to send along with your job application is still a standard part of the process, and bringing a paper copy along with you to an interview makes you appear more prepared and professional. To really impress your potential employer, bring along a few extra copies for the people who will be interviewing you.
One thing you should be aware of is writing your resume appropriately for an ATS, or applicant tracking system. This is a software that many companies use to skim through and pre-screen resumes, and according to Capterra, 75% of large companies use them. To learn how to write an ATS-friendly resume, check out this article.
Always write a cover letter
Just like resumes, cover letters are still alive and well. Cover letters can help set you apart from other candidates by showcasing your unique experiences and a bit of your personality. Even when job postings don’t specifically ask for a cover letter, we’d still recommend writing one.
Cover letters are your opportunity to bring your experiences to the forefront, and it can also be a place to tie your experiences to the position you’re applying for. Just remember to view your cover letter from your potential employer’s perspective, and speak to the value you’ll bring to the organization — don’t just use it as a space to brag!
Your potential employer might google you
Social media and search engines have completely changed things when it comes to the job search. Some studies show that up to 70% of employers search for potential hires on social media before making an offer! This means that being careful about what you post and making your profiles private is more important than ever.
It also means that paying attention to what search engines say about you matters, too. Using Marple can help eliminate some of the stress of that by automatically letting you know whenever new search results pop up about you on Google. You simply let us know your name, email address, phone number, or whatever other term you want us to look out for, and we’ll send you a notification when a new result is found. You can then mark that result positive, negative, or even report it to Google for removal.
Can you afford not to know what’s being said about you online?