Applying for a new job can be an exciting time, but it can also be stressful. Your interview skills and past experience both play a part in determining your success, but don’t forget that your online presence and personal brand matter, too.
These job search tips will help put you in the right direction for snagging your dream job.
Research the Company
Too often, great candidates are rejected for job interviews because they failed to customize their applications to the company they applied for. It’s no longer recommended to use a general resume or cover letter, as employers today are often looking for specialists.
Customizing your application to the job is also important as it demonstrates your interest in the company, and shows that you’re not just looking for a job; you’re looking for the right one.
Update your LinkedIn
Resumes aren’t necessarily a thing of the past quite yet, but the focus is definitely shifting to online platforms like LinkedIn. Once you’ve conducted research on the company and what they’re looking for, make sure to head over to your LinkedIn to make sure those same skills are highlighted on your profile.
You’ll also want to make sure that your profile photo is inviting, that you’re sharing industry content regularly, and that your past experience is up to date. Make sure your profile has everything it needs by checking out these LinkedIn profile tips.
Read more about how to clean up your social media search results.
Do an online search for your name
LinkedIn isn’t the only place prospective employers are searching for you at.
- One study showed that 70% of hiring managers use social media as a screening tool.
- Another report showed that provocative or inappropriate content was a major reason hiring managers chose not to hire a candidate.
- 38% of hiring managers surveyed said that social media accounts that supported the candidate’s professional qualifications were viewed favorably.
To cover all of your bases, you’ll want to make sure that you have a partner in your job search – like Marple.
The Marple mobile app will automatically google your name or any search phrases you choose and send a notification when new content about you is available on Google.
In addition to regular Google search, we also take Google Image and Video search results into account. We’ll also give you the ability to mark results positive, negative, or report them to Google for removal. This allows you to be in control of your public online persona, which future employers and hiring managers are bound to see.